Privacy Policy

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Your data, in simple terms

The Uplift is built around real lives — families, routines, responsibilities, and moments that matter. That means some of the information you share with us is personal, and we take that responsibility seriously.

This Privacy Policy explains:

• What information we collect 
• Why we collect it
• How we protect it
• And the choices you always have about your data

In short:

• We only collect what’s needed to make the app work
• We don’t sell your data
• Photos used to create avatars are processed, not stored
• Calendar access only happens if you explicitly allow it
• You can delete your account — and your data — at any time
   

We believe trust is built through clarity, not legal complexity. This policy exists to help you understand how your information is handled, and to give you confidence that it’s treated with care.

PRIVACY POLICY — The Uplift

Last updated: 12 Dec 2025

This Privacy Policy explains how The Uplift (“we”, “our”, “us”) collects, uses, and protects your information.

1. What Information We Collect

1.1 Account Information

• Name
• Email address
• Password (hashed, never stored in plain text)

1.2 Family Information (Provided by You)

• Names of family members
• Dates of birth or age ranges
• Optional relationship information
• Preferences, categories, values

1.3 Tasks, Events & Personal Notes

We store:

• Tasks and reminders
• Events, routines, recurring patterns
• Any notes or descriptions you provide

These may include personal or sensitive household information, which we protect under GDPR/UK-GDPR standards.

1.4 Images for Avatar Creation

• Uploaded images are processed in real time
• They are not stored by The Uplift
• Only the generated avatar output is stored

We do not use your images for training, analytics, or any other purpose

1.5 Calendar & Reminders Data (Optional)

If you grant permission, we may:

• Read events from your device calendar
• Write events back to your device calendar
• Create a copy of selected calendar data in our databases to support app features

You can revoke access at any time.

1.6 Automatically Collected Data

• Device type
• App version
• Usage analytics (aggregated and anonymised)
• Crash diagnostics

2. How We Use Your Information

We use your data to:

• Provide and personalise the service
• Suggest tasks, routines, and family insights
• Parse to OpenAI , anonymised, for summaries and analysis 
• Sync with your calendar (if enabled)
• Generate avatars
• Improve app performance and features
• Communicate updates, support, and service messages

We do not sell your data.

3. Legal Bases (GDPR / UK-GDPR)

• We process your data based on:
• Consent (e.g., calendar integration, images) 
• Contractual necessity (providing the service)
• Legitimate interests (improving app performance)
• Legal obligations (security, fraud prevention)

You may withdraw consent at any time.

4. Sharing Your Information

We may share data with:

• Trusted service providers (cloud hosting, analytics, authentication)
• We do not sell your data to advertisers.
• We require all partners to meet strict data protection standards.

5. Data Storage & Security

We use industry-standard security measures to protect your data.

Your data may be stored in the UK, EU, or other jurisdictions that offer adequate protection.

6. Data Retention

We retain data:

• For as long as your account remains active
• As required to provide the service
• As required by law
• Image uploads for avatars are not retained after processing.

7. Your Rights

Depending on your jurisdiction (UK, EU, etc.), you may have the right to:

• Access your data
• Correct inaccurate data
• Delete your account and personal information
• Withdraw consent
• Request data portability
• Restrict or object to certain processing activities

To exercise these rights, contact us at team@theuplift.app

8. Children’s Data

Parents or guardians may add profiles for children. We process this data only to provide app features and never for marketing.

9. Account Deletion

When you delete your account:

• All personal data is deleted from active systems
• Backups may retain data briefly for security and recovery
• Some anonymous usage analytics may be preserved

10. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated to you.

11. Contact Us

For questions or data rights requests:

Intentional Productions Ltd.

Email: team@theuplift.app